A sales plan should be simple and to the point.
It is a strategic plan for growing your existing business and making or exceeding your sales quota.
A sales plan helps you better focus on generating sales in your business. It also helps you determine new strategies for attracting new sales and customers.
There are 4 key parts of a sales plan:
1. New business strategies
2. New business tactics
3. Current business growth strategies
4. Current business growth tactics
Before you begin creating your sales plan, you will need to figure out the below:
* What are your sales goals?
his means figuring out your sales quota for the day/week/month/quarter/year.
Breaking down your goals into sub-goals will give you better perspective and direction.
* Demographic: Knowing who your target audience is will help you. What are your potential customer’s needs? What is their socio-economic status/age group/education level etc?
* Research: Do your research. Is there demand for your product/service? How can you create greater demand? How will you gain a competitive advantage in your market?
What can you do differently? How can your product/service be differentiated?
* Strategies/Tactics: What strategies will you implement to promote your product/service?
Will you focus on marketing/advertising/Social Media/generating sales through your website?
* The Nature of your business: Understand the nature of your business to be able to sell effectively. Do you need to also venture out on-line if you have not already done so?
The aim here will be to increase your brand awareness and sales by driving more traffic to your website.
A good sales plan can help you calculate what you will need to do to achieve your sales targets.
How many existing contacts will you need to reach out to? What new leads will you need to convert into paying customers?
Good strategic planning and implementation can help your business sales.
Successful businesses have a strong sales plan that answers the “Who, Why, What, When and How” of creating business sales.
If you do not have a sales plan already for your business, take the time to implement one. It can make a real difference to your business’ current and future growth.
