Developing strong sales skills is vital in business and can make a difference to your financial life outcomes.
The single most important thing to understand about sales is that selling is not strictly about products and services.
The ultimate formula for sales success is providing great VALUE to customers/clients over and over again.
Selling is about establishing relationships and understanding the NEEDS of your customers/clients.
Sales Success – 8 Helpful Tips
1. Selling is about Customer Experience
To be the best sales person that you can be, focus on the customer. Listen to their needs. Offer great value.
Treat the customer with consideration. Keep your word and develop your understanding of how you make your customer feel.
2. Be unique and trustworthy
Your character is paramount in business and in your selling outcomes.
You need to be unique and trustworthy in order to make your customers feel comfortable.
You will notice that the best sales performers don’t focus on the sale; they focus on making the customer’s experience
rewarding and memorable and delivering a compelling value proposition.
3. Ask more questions
The number 1 reason that most sales professionals don’t close a sale is because they talk too much.
To be a great sales person, ask questions. Listen closely to what the customer is saying. What are their needs? What are their specific requirements?
Do they have a budget in mind? What is their degree of urgency? Do they a required date for delivery of the goods/services?
Remember, the more information you know about the customer’s needs, the greater your chances of building rapport and securing a sale.
4. Understand the benefits and features
Being a great sales person means understanding what the benefits and features are of your product/service.
Identify how your product or service will:
* Solve problems
* Address needs
* Make life easier or more convenient for customers/clients
* Save the customer time
* Save the customer money.
5. Show that you love what you do
The best sales professionals have a passion for adding value and serving their customers.
A sales professional who loves what they do, brings out the best in themselves and others.
6. Courage to ask for a commitment
When do you ask for a commitment? After you have listened, asked questions and identified the prospect’s:
* Needs
* Budget
* Time-Frame
* Concerns
* Limitations
Understanding buying psychology and behaviour greatly helps your sales in business.
7. Have a Simple buying Process
Make it simple for customers to do business with you. Make the buying process straightforward.
If you understand your product or service well, you will already know the key objections or obstacles that customers
will have when thinking about buying from you. Provide the answers to these questions before they are asked of you and show your customer how simple it is to deal with you.
8. Deliver high service levels
Always deliver high service levels. Your high level of service also helps your business prosper into the future, strengthens your business reputation and will ensure that you have repeat sales.
All the best in your sales success,
Kostas Augerinos
Managing Director/Founder
KAA Australia
