A challenge facing many small businesses today is HOW to generate more leads.
Many business owners either:
a) Don’t have the time or
b) Don’t have the know-how about lead generation
To grow your business without spending a fortune, follow the below 9 tips:
Tip 1: Ask for Referrals
This is a simple and effective way to capture new leads. Why? Because the leads come to you qualified.
A client/customer who is already happy with your service or product promotes your business for you.
The more raving fans you have, the more exposure your brand will receive. Also the easier your products and/or services will sell.
Tip 2: Become a Thought Leader
Whether you like it or not, Social Media is here to stay. Posting relevant and engaging content on your website and on Social Media forums can attract new leads.
The challenge here is to be engaging without irritating your followers.
To be a thought leader in your field, stay informed and post only helpful and informative content. Social Media is about building rapport with people.
Any new lead to your business will want to know that: Your business offers great customer service and is credible.
As you build trust and are positioned as an expert in your filed through “word-of-mouth” (direct or online), you will be on the way to growing your business fast.
Tip 3: Video Marketing and Webinar Marketing
Posting a video on your website can help your website with SEO and also attract new leads. Your videos can be shared and expose your business brand to more potential customers.
Keep in mind that YouTube is the second most popular search engine in the world after Google!
Webinars are also a great way to provide great free content and to attract new leads.
Remember to follow through with your webinar participants after the webinar. This shows that you are interested in providing helpful service.
Tip 4: Appreciate your current customers/clients
To expand your business and generate more leads, take the time to appreciate your existing customers.
Know who your best buyers are and then provide products/services that will satisfy their needs.
Your best customers/buyers should be happy to refer. Remember to ask them for referrals and testimonials.
You can also post testimonials on your website.
Better yet, you create a video of a happy customer referring your product/service.
Tip 5: Direct Marketing
Take some time to keep in contact with your customers. Create a Newsletter that informs your customers of the latest developments in your business.
Send special promotions or offers to your database every so often.
Keep the content relevant/engaging and easy-to-follow. Give away great free content and soon you will begin to generate more interest in your business.
Tip 6: Advertising
Advertising when used effectively can be a great sales tool.
Unlike personal selling, the sales message and its presentation can be created way in advance, without the customer being present.
The advantages of advertising are:preparing a strong message that can reach more customers in less time.
Advertising can also be tested and modified to create greater appeal and relevance to a target market.
Tip 7: Promotions
Promotions have many benefits. They provide information to existing and new clients and create buzz around new products/services.
Promotions also help to increase sales by creating awareness and buyer interest. Another benefit of promotions is that they increase brand exposure.
Promotions can also encourage customer loyalty through joining of a membership or VIP package promotion to receive special future discounts or bonuses.
Tip 8: Joint Ventures
A joint venture or strategic alliance has advantages of sharing of risk with the venture partner and it provides companies with the opportunity to gain new expertise.
Also partnering with a business that has complementary abilities and resources can make good business sense.
Tip 9: Affiliates
Affiliate marketing provides access to other people’s databases and is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own efforts.
Affiliate marketing relies on purely financial motivations to drive sales and can be another marketing strategy for a business.
In Conclusion
Generating new leads for your business does not have to be hard work. The above tips can help you grow your business without breaking your budget.
Growing your business is about helping more people get what they want.
Have a strategic and proactive action plan to generate more leads, convert more leads into clients and to make a positive change to your business outcomes.
Invest your time to think and plan for the future growth of your business. You can attract new opportunities and convert more leads by using the above 9 Tips to help guide you.
All the best in taking your business to the next level.
Kostas Augerinos
Managing Director/Founder
KAA Australia
