The more strategic your approach to revenue growth, the more likely your sales will grow over the medium to longer term.
The 8 Strategies below will help you produce significant results in your business.
1. Focus on Sales
Think about as many strategies as possible as to how you can reach more people. Always remember to offer amazing service and value for your customers/clients. Whether you are offering a service or a product, strategies for increasing sales can include: Referral sources, Networking for new contacts, Advertising, Marketing, Strategic Targeting – people & contacts, Internet & SEO, Social Media, Seminars, Public Relations, Differentiation, Accessing and sharing databases, Special events and Special deals.
2. Repeat Business
If you focus on creating value and satisfaction for your clients, you will develop repeat sales and your clients will be happy to refer others to your business. Repeat business from the same clients and their family/friends/ work colleauges can create a good foundation for your business.
3. Additional Services/Products
Think about what other services/products you can offer to meet your client’s needs. Opportunity may exist for introducing new services/products and revenue streams.
4. Innovation and Product/Service Improvement
Think about ways that you can make your products/services easier to use and make your company easier to buy from. Investigate ways that you can improve your connection to your clients. What else can you do to ensure you clients have an excellent buying experience? Your continued dedication to innovation and improvement, can help you create greater revenue growth in your business over the longer-term.
5. Consider Social Media
Today Social Media and the internet make it easier for more people to connect in a shorter period of time. LinkedIn, Twitter and Facebook can all be helpful tools in connecting your business to existing and new contacts.
6. Seek out the right advisors
You may require the assistance of an expert to help you in a particular area in your business, including sales and marketing. Investigate the fees associated with hiring an expert and ask others for referrals to help you choose the right advisor for your business needs.
7. Develop a Sales and Marketing Plan
A sales and marketing plan will capture the strategies outlined in points 1 to 6 above, along with an implementation timetable. Really good marketing reduces the need for selling. Market to your target market to improve your results. Look for opportunities to access clients and work with bigger margins. Work to a strategic plan.
8. Become more Unique
Think of ways in which your business can become more unique. If your customers remember your unique service, they will tell others about their experience. More satisfied customers and repeat business, leads to revenue growth. Deliver more value to your customers. Think about who is your ideal customer? How can you attract that customer? How can you make your service/product offering superior? What is your competitive advantage? HOW can you demonstrate that you are different from your competitors?
All the best with increasing the revenue in your business,
Kostas Augerinos
Managing Director/Founder
KAA Australia
